Pricing for the refreshed 2023 Kia Soul has been announced with the base LX model starting at $21,085. That gets you a 2.0-liter four-cylinder with 147 hp and 132 lb-ft of torque. A CVT automatic is the only transmission option. For 2023, Kia discontinued the X-Line and Turbo versions. The LX gets standard 16-inch wheels, an 8.0-inch touchscreen, Apple CarPlay and Android Auto compatibility, keyless entry, and cloth upholstery. Moving up to the Soul S adds a larger 10.25-inch touchscreen, built-in navigation, keyless start, and a wireless charging pad. That, however, bumps the price up to $23,585.
2023 Kia Soul: Well-Priced Across the Board
Moving up to the more expensive version retains the 2023 Kia Soul’s value proposition. At $24,685, the GT-Line adds unique bodywork, center exhausts, 18-inch wheels, a sunroof, cloth and leatherette upholstery, a 10-way power driver’s seat, and a flat-bottom steering wheel. The EX, on the other hand, starts at $25,385. It includes 17-inch wheels, heated front seats, and premium cloth upholstery. However, if you’re looking to completely load up your Soul, you must get the GT-Line. In addition to heated front seats, the GT-Line Technology package adds LED exterior lighting, an electronic parking brake, and a Harman Kardon audio system with pulsing speaker lights. In case you only want some cosmetic tweaks, the GT-Line Designer package adds a two-tone Surf Blue and Fusion Black exterior and a two-tone black and white interior at no charge.
Every 2023 Soul gets forward collision warning, pedestrian detection, front automatic emergency braking, rear occupant alert, and driver attention warning as standard. You need to move up to the S grade to get automatic high beams, blind-spot monitoring, and rear cross-traffic alert. In case you want every driver assistance feature, you need to get the GT-Line Technology package. That includes adaptive cruise control, cyclist detection, and front collision prevention systems that work at intersections.
Affordable and Attractively Packaged
Completely loaded, a 2023 Kia Soul tops out at roughly $27,000 even with the extra-cost Snow White Pearl and Fusion Black exterior colors. In addition to streamlining the powertrain lineup, Kia also narrowed the Soul’s price spread. Before, the 201-hp Turbo model, which was essentially a fully-equipped model, cost around $30,000. With its discontinuation, the Soul now neatly slots below the Seltos as the entry point to Kia’s crossover and SUV lineup. Unfortunately, the tradeoff to that is the lack of AWD. You need to move up to the Seltos to get traction on all four wheels. The 2023 Kia Soul goes on sale this summer. EPA fuel economy ratings are 29/35/31 mpg city/highway/combined for the base trim. Every other variant is rated for 28/33/30 mpg.